Direct Marketing Campaign Assignment

You have been asked by your marketing department to create a three page direct mailing. Your company, Bad Wigs Inc., has a new line of wigs that carry fragrances of nature. You must include three pages:

1. A title page - create a title for the letter using word art, and below it create a table of contents for the second and third pages

2. Create a two page form letter that announces the new product to the customer, include:

- price
- advantages of the new product
- a photo of the new product, with a caption underneath
- a table listing the prices of the different wigs
- page numbers, right aligned, no number on the first page

3. Using a mail merge, Finish and Merge the letter using the “Edit Individual Documents, and save it to turn into the “Inbox”. It should be made to five different customers, complete with mailing address

Rubric

	Level 4	Level 3	Level 2	Level 1
Knowledge - knowledge of Microsoft Word components as outlined in single page report	Thorough knowledge of Microsoft Word components as outlined in single page report	Good knowledge of Microsoft Word components as outlined in single page report	Some knowledge of Microsoft Word components as outlined in single page report	Little knowledge of Microsoft Word components as outlined in single page report
Thinking - ability to use components of Microsoft Word and solve problems that arise	Thorough ability to use components of Microsoft Word and solve problems that arise	Good ability to use components of Microsoft Word and solve problems that arise	Some ability to use components of Microsoft Word and solve problems that arise	Little ability to use components of Microsoft Word and solve problems that arise
Communication - ability to use proper communication in assignment	Thorough ability to use proper communication in assignment	Good ability to use proper communication in assignment	Some ability to use proper communication in assignment	Little ability to use proper communication in assignment
Application - ability to complete all parts of assignment	Thorough ability to complete all parts of assignment	Good ability to complete all parts of assignment	Some ability to complete all parts of assignment	Little ability to complete all parts of assignment